Why Mentoring Is a Company’s Most Powerful Tool to Attract Talent

Companies are rethinking their attraction and retention strategies as the talent landscape continues to be more competitive.

In a recent study of over 1,000 young professionals, 84% said they would leave their current job if they didn’t feel supported in their career growth for one that offered mentorship opportunities. The same study found that 70% of millennials say mentorship is the most important factor when considering whether to accept a job. And with the war for talent as fierce as ever, companies can’t afford to lose top talent.

So how can companies create an environment that supports employee growth and development?

The answer is mentoring

These findings reflect a growing trend among young professionals: the demand for mentors is high, and companies who can offer mentorship opportunities will have a significant advantage when it comes to attracting top talent. 


What is Mentoring? 


Mentoring has long been heralded as an effective process for developing employees and advancing their careers.

But what is mentoring, exactly?

Mentoring is a professional relationship in which a more experienced individual helps a less experienced individual learn and grow.

This relationship can be formal or informal, but it typically involves regular check-ins and conversations about both professional and personal development goals. 


Differences Between Formal and Informal Mentoring 

Formal mentoring relationships are typically structured by an organization and involve matching mentors and mentees based on shared interests, goals, or experiences.

Formal mentoring relationships should involve initial training for both the mentor and mentee so that they know what to expect from the relationship. They also typically involve periodic check-ins from an organizational staff member to ensure the relationship is progressing as planned.  

Informal mentoring relationships are not structured by an organization. Instead, they develop organically between two people with common interests or goals. These relationships can last indefinitely. Because informal mentoring relationships are not structured by an organization, there is no initial training or orientation for either the mentor or mentee.  


The Many Benefits of Mentoring 


Companies should consider mentoring as one of their most powerful tools for attracting top talent. Mentoring can provide many benefits to both the company and the individual employees, making it an attractive proposition for all involved. 

Here are some of the key benefits that mentoring can provide: 


Improved Job Satisfaction and Retention 

Mentoring can lead to improved job satisfaction and retention rates for employees. When employees feel supported in their career development, they are more likely to be satisfied with their jobs and less likely to leave the company. 


Increased Productivity 

Mentoring can also lead to increased productivity from employees. Mentees often feel a greater sense of responsibility to their mentors and are more motivated to perform well to meet their mentor’s expectations. 


Improved Morale 

Mentoring can improve morale within a company by creating a culture of support and development. Employees who feel that they have the opportunity to grow and develop within the company are more likely to be engaged and committed to their work. 


Improved Diversity and Inclusion 

Mentoring can also help to improve diversity and inclusion within a company. Companies can create a more diverse and inclusive environment by providing mentorship opportunities for underrepresented groups and ensuring access to relationships. This can lead to improved recruitment and retention of diverse talent. 


Mentoring Can Attract Top Talent  


More and more job seekers are looking for workplaces that offer career growth and development opportunities. By providing mentorship programs, companies can show potential recruits that they are committed to investing in their employees’ future success.  

Here are three ways that mentoring can help your company attract and retain top talent:  


1) Offering mentorship opportunities shows that you value professional development  

One of the most common complaints among millennials is that their companies don’t invest enough in their professional development. As mentioned earlier, 70% of millennials say they would leave their current job if they didn’t feel like they were learning and progressing.  

By offering mentorship opportunities, you’re sending a clear message to prospective employees that you value their professional development and are committed to helping them grow in their careers. This will make your company more attractive to talented individuals looking for an employer who is invested in their future.  


2) Mentoring can help improve diversity and inclusion in your workplace  

Undoubtedly, and as earlier stated, mentoring programs can be an effective way to promote diversity and inclusion in the workplace. By matching mentors with mentees of different genders, races, cultures, and backgrounds, companies can encourage cross-cultural understanding and bridge divides within the organization. Breaking down these barriers can help create a more inclusive culture. 

Furthermore, research has shown that companies with diverse teams perform better than those without diversity initiatives. In fact, companies in the top quartile for gender or racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians. So not only is mentoring good for your employees, it’s good for your bottom line as well.  


3) Mentoring can help build a pipeline of future leaders  

Every business needs leaders, and mentoring programs can be an effective way to identify and develop future leaders within your company. By nurturing these relationships and providing guidance and support, you can help your protégés reach their full potential and prepare them for leadership roles within your organization. 


Final Thoughts


Mentoring is a powerful tool for companies looking to attract and retain top talent.

Diversity and inclusion are key components of any successful mentoring program, and by creating a more inclusive environment, your company can improve its talent attraction efforts.

Engage Mentoring can help you create or enhance your existing mentoring program so that you can reap these benefits and more. Contact us today to learn how we can help!

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At Engage Mentoring, our mission is to help organizations grow inclusive cultures of diverse talent by leveraging technology that provides access to meaningful relationships.

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